Every call you've ever received contained business intelligence. You've been throwing it away after every conversation.
Niora transcribes every call, tags the intent, surfaces the objections, and tracks which source actually converts — so the decisions you make next month are based on what callers said, not on what you remember.
Every call · Every channel · Live in 48 hours
- Pricing question32%
- Booking new job26%
- Reschedule existing14%
- Follow-up on quote11%
- Wrong number9%
You're paying for the calls.
You may as well learn from them.
The difference between a call log
and call intelligence
Your phone system tells you a call happened. Niora tells you what happened on the call — and what to do about it.
- Time of call
- Caller number
- Call duration
- Whether anyone picked up
- Maybe a voicemail you'll never listen to
Tells you a call happened. Tells you nothing about why it did — or what to do next.
- Full searchable transcript
- Why the caller actually called
- Objections raised during the call
- Whether the call ended in a booking
- Which marketing source the caller came from
- Sentiment, tone and red flags
A record of every conversation, tagged and searchable in seconds.
The six questions your phone data
can answer right now
These are the questions every owner wishes they could answer with one click — and the ones Niora answers automatically.
Which marketing channel actually books jobs?
Niora attributes every call to its source — Google Ads, organic, referral, billboard, van wrap — and reports conversion by channel. You stop guessing which $1 is worth spending again.
What objection are we hearing the most?
If 60% of calls end after 'how much does that cost?', Niora flags it. You either revisit the pricing, the script, or the offer — but you'd never have known without the transcripts.
Are my reps actually following the script?
Niora scores every call against your sales process — opening, qualifying questions, pricing handling, close. You see who's executing and who needs coaching, without listening to a single recording.
Which calls turned into booked jobs?
Niora correlates call transcripts with your scheduling system — so you know exactly which conversations converted and which ones leaked. The pattern in the leaks is the playbook for next month.
What questions do callers ask we don't answer well?
Common questions get auto-clustered. If 'do you do emergency call-outs?' shows up 30 times this month with vague replies, that's a website FAQ, a Google Business update and a script change waiting to happen.
Which clients should I call back today?
Hot leads, unresolved objections, frustrated tones and missed follow-ups are prioritised at the top of your dashboard every morning — so the first call your team makes is always the one with the highest revenue at stake.
How phone analytics changes
the decisions you make every week
These aren't dashboards-for-the-sake-of-dashboards. Each insight maps to a concrete decision most owners are making blind today.
Spending $4k/mo across 3 channels — no idea which one is booking jobs.
Niora attributes calls by source. You cut the channel with a 4% booking rate and double down on the one with 38%.
Half your team handles pricing differently. Bookings are inconsistent and no one can explain why.
Niora shows the exact phrasing that converts and the exact phrasing that loses the call. You rewrite the script around what actually works.
You hire based on call volume. Half your reps are crushing it, half are dragging.
Niora scores every call against your sales process. Coaching becomes specific. Hiring becomes data-led.
You assume the offer is fine because closed deals look healthy.
Niora shows that 41% of pricing questions never convert — and clusters the objections. The price wasn't the problem; the framing was.
What Niora phone analytics
shows you
Three views, one source of truth — every transcript, tag and trend is searchable in seconds.
- Full transcript with speaker labels
- Intent and outcome tag
- Objections raised
- Sentiment over time
- Marketing source attribution
- Recommended next action
- Call volume and answer rate
- Booking conversion rate
- Script adherence score
- Average call duration
- Top objections handled
- Coaching moments flagged
- Booking rate by channel
- Trending objections this week
- FAQs callers keep asking
- Lost-deal reason clustering
- After-hours demand heatmap
- Revenue per call source
Every question about business phone analytics —
answered honestly.
These are the concerns every owner raises before turning call analytics on. Here's how we actually handle them.
"Are you recording my customers without consent?"
No. Niora respects local consent rules — single-party, two-party and regional regulations are all configurable. Recording disclosures play automatically where required, and the consent state is logged with every call.
"Who can see the transcripts?"
Only the users in your workspace, with role-based access. Owners can see everything; reps can see their own calls; managers can see their teams. Transcripts are encrypted at rest and never used to train shared models.
"Will the AI get the tagging wrong sometimes?"
Occasionally — and you can correct any tag in one click. Niora learns from your corrections and improves week by week. The point isn't perfect tagging on day one; it's spotting the pattern across hundreds of calls a human would never sit through.
"My business is too small for analytics like this."
If you take 50 calls a week, you already have 200 conversations a month full of insights. The smaller you are, the more each booked job is worth — and the more expensive every lost-deal pattern you can't see actually is.
"Won't my team feel monitored?"
Niora is built for coaching, not surveillance. Most owners use it to find what their best reps say differently and teach it to everyone else. Transcripts are searchable, but raw recordings aren't shared by default — and reps can see their own scores.
How Niora phone analytics
is set up
Your existing phone system. Your existing process. Insights flowing within 48 hours.
Connect to your phone system
Niora plugs into your existing phone provider or VoIP — no number change, no new hardware. Calls start being analysed within hours.
Configure your insights
Tell Niora what 'a good call' looks like — the intents, scripts, objections and outcomes you care about. We tune the model around your business.
Open the dashboard
Every transcript, tag, conversion rate and trend is live in your dashboard, searchable in seconds. New insights surface every week without you asking.
Works across every industry we serve
Intent categories, script scoring and objection clustering are configured for your specific industry — so the insights reflect how your business actually sells.
"We found out 38% of our calls were ending on the same objection nobody on the team had told me about. One script change — booking rate jumped from 22 to 31% in six weeks."
Common questions about
Niora phone analytics
What does phone analytics actually do?+
Do I need to change my phone number or provider?+
Are calls recorded? Is it legal?+
How accurate are the transcripts?+
Can I attribute calls to specific marketing channels?+
Will it integrate with my CRM?+
How will my team feel about being scored?+
What about privacy and data security?+
How long does setup take?+
Your phone has been keeping score.
Have you been watching?
Every call you've ever taken contained the answer to a question you're still guessing at. Niora reads them for you — and turns every conversation into a number you can act on.
- Works with your existing phone system
- Live in 48 hours
- Per-call, per-rep, per-channel views
- Consent-compliant by default
The most expensive call you'll ever take is the one you didn't learn anything from.