2-Way Messaging

Your clients want to text you.
Right now those texts are going somewhere nobody's watching. Niora fixes that.

Niora gives you a single inbox for SMS, web chat, Instagram, Facebook, Google Business and email — and replies to every message in your voice within seconds, day or night.

One inbox · Every channel · Live in 48 hours

Niora Inbox3 active
  • Sarah K. · SMS
    Can you come Thursday morning?
    2m
  • @derek.builds · Instagram
    Do you guys do kitchen remodels?
    9m
  • Web chat · anonymous
    What's the price for a basic clean?
    14m
  • Mike T. · Facebook
    Got your invoice — quick question.
    31m
Niora drafted · ready to send
"Hi Sarah — Thursday 9am works perfectly. I'll send a confirmation with the address and what to expect. Anything specific I should know before I arrive?"
Drafted in 0.6s · matches your tone[Send] [Edit]

89% of consumers want to text the businesses they buy from.

Almost none of them have a number that texts back.

Why SMS beats every other channel
you're using to reach clients

Email gets ignored. Phone calls get sent to voicemail. Text messages get read in under 3 minutes.

Metric
SMS
Email
Phone
Open rate
98%
20%
Average response time
90 seconds
90 minutes
Voicemail
Reply rate
45%
6%
12%
Read within 3 minutes
90%
22%
Annoys the customer
Rarely
Sometimes
Often
Sources: EZ Texting 2026, Gartner Digital, Twilio State of Customer Engagement 2026

75% of consumers prefer to receive offers and updates by text — but only when the business actually replies back.

The conversations Niora handles on
your business number — 24/7

Every message gets a real answer in your voice — not a "we'll get back to you" auto-reply.

Booking

New appointment requests

"Can you come out Thursday morning?" → Niora checks the calendar and books it.

Pricing

Quote and price questions

"What do you charge for a basic clean?" → Niora answers from your pricing sheet.

Status

Job status & ETAs

"Are you still coming today?" → Niora pulls the schedule and replies with an ETA.

Rescheduling

Reschedules & cancellations

"Need to move it to Friday" → Niora reschedules without a single call.

Lead intake

Brand-new lead questions

"Do you guys do gutters?" → Niora qualifies and routes to a booking link.

Payments

Invoice & payment questions

"Did you get my payment?" → Niora confirms from your payment system.

Follow-up

Past-client check-ins

"It's been a year — time for a service?" → Niora opens the conversation.

After hours

10pm Saturday messages

"I know it's late, but…" → Niora replies before they go cold.

One number. Every channel.
All conversations in one place.

Stop flipping between five apps to find one client's message. Niora unifies every channel a customer can reach you on — into a single thread per person.

SMS / Text

Your existing business number, now two-way. No new line, no new app for clients.

Web chat

The bubble on your site routes into the same inbox — every browser visitor becomes a tracked thread.

Instagram DMs

Direct messages and story replies land beside your texts. Niora answers in the same voice.

Facebook Messenger

Page messages funnel into Niora — no more checking a separate tab nobody opens.

Google Business Profile

Questions from your Google listing show up alongside everything else, with a reply ready.

Email

Customer support email gets read, drafted and threaded with the rest of the conversation.

Per-customer threads. Sarah texts on Monday, DMs you on Wednesday, and emails on Friday — Niora sees one conversation, not three. So does your team.

The business case for
two-way messaging

Texting isn't a "nice to have" — it's the fastest channel between an enquiry and a booking.

98%
Open rate on SMS — vs 20% for email. Texts get read.
Source: EZ Texting, 2026
62%
Of consumers say a business that texts feels more responsive than one that doesn't.
Source: Twilio, 2026
80%
Of customer questions are repetitive enough for an AI to answer without help.
Source: Zendesk CX Trends, 2026
$41
Average return per $1 spent on conversational SMS for service businesses.
Source: EZ Texting, 2026
What a typical month looks like
  • 100 clients text your business number
  • Without Niora: 38 get a reply within 24 hours
  • With Niora: 100 get a reply within 60 seconds
  • +24 additional bookings · ~$5,400 in recovered revenue / month

For a typical 100-job/month service business. Replace the numbers with your own — the gap is the same shape every time.

Every question about business texting —
answered honestly.

These are the concerns every owner raises before turning on 2-way messaging. Here's how we actually solve them.

"Won't it sound like a bot?"

Niora is trained on your tone, your services and your pricing — and every reply can be set to require your approval before it sends. Most clients can't tell the difference; the ones who can usually say it sounds 'more on it' than the person who used to reply at midnight.

"What if it answers something wrong?"

Niora only answers from the knowledge you've given it — services, hours, pricing, scheduling. If a question falls outside that, it hands off to you with the full context attached. You see the unanswered question and decide what to do.

"I don't want it sending messages at 2am."

Quiet hours, channel rules and message tone are fully configurable. You can have it reply 24/7, only during business hours with a clear out-of-hours message, or anything in between. Your business, your rules.

"What about STOP, opt-outs and compliance?"

Niora handles STOP, START and HELP automatically and stays compliant with TCPA, A2P 10DLC and your regional rules. Opt-outs are honoured instantly across every channel and visible in the customer's thread.

"My business is too complicated for this."

Complicated is what Niora is for. The setup call captures every service variation, exception and 'we only do this on Tuesdays' rule. If a conversation needs you, it hands off — for everything else, it saves your team the 50th explanation of pricing this week.

How Niora 2-way messaging
is set up

Your existing number, your existing channels, your existing tone of voice. Live in 48 hours.

01

Your existing business number

We text-enable the number you already have. Same digits, same caller ID — now able to receive and reply to messages.

02

Connect all your channels

Web chat widget, Instagram, Facebook, Google Business Profile and email — all routed into your new Niora inbox in one session.

03

Every conversation in one place

Niora drafts every reply in your voice. You approve, edit, or let it auto-send — the choice is per channel and per scenario.

Works across every industry we serve

Tone, pricing knowledge and booking rules are configured for your specific industry — so the replies sound like you wrote them yourself.

HVACPlumbingCleaningDentalLaw FirmsReal EstateAuto RepairRoofingLandscapingMed SpasSolarYoga StudiosMoving CompaniesLocksmithsElectricalPest Control
"Our number used to be a dead end after 6pm. Now it books jobs at 11pm on a Saturday. We added a third van off the back of texts we never would have seen."
Priya Shah · Owner, Shah & Co Cleaning

Common questions about
Niora 2-way messaging

What is 2-way messaging in business?+
It means your business number — and every other channel a customer can reach you on — can receive and reply to messages, not just send them. Niora unifies SMS, web chat, Instagram, Facebook, Google Business and email into one inbox and drafts a reply the moment a message arrives, so no question waits more than a minute for an answer.
Can I keep my existing business number?+
Yes. Niora text-enables the number you already use, so customers keep texting the same digits they always have. Caller ID, branding and call-forwarding stay exactly as they were — the only difference is that the number can now hold a real conversation.
Does Niora reply automatically, or do I approve every message?+
Both — your call, per channel and per situation. Many businesses auto-send simple replies (hours, pricing, FAQs) and require approval for anything that touches scheduling or money. Others let Niora run end-to-end and review threads later. The rules are configurable in one place.
Will my customers know they're talking to AI?+
Niora is trained on your tone and your services and signs every reply with your business name — most customers experience it as a fast, well-briefed team member. We never pretend it's a specific human; for sensitive conversations or anything outside Niora's knowledge, it hands the thread to a person with full context.
What about STOP, opt-outs and SMS compliance?+
Handled automatically. STOP, START and HELP are processed instantly, opt-outs are honoured across every channel, and Niora stays compliant with TCPA, A2P 10DLC and regional regulations. Every consent state is visible in the customer's thread.
What if Niora doesn't know the answer to something?+
It hands off to you with the full conversation, the question highlighted and a suggested next step. Niora only answers from the knowledge you've given it — services, hours, pricing, scheduling rules — so it never invents details about your business.
Can Niora text at night and on weekends?+
Yes, if you want it to. You can have it reply 24/7, only within business hours with a clear after-hours message, or any custom schedule per channel. After-hours replies are the single biggest source of recovered bookings for most clients.
Does it work with my CRM or scheduling tool?+
Niora connects to most popular CRMs, scheduling tools and field-service platforms — so it can check the calendar, book a slot or update a contact without leaving the conversation. Integration is configured during setup.
How long does setup take?+
Most businesses are live within 48 hours. A 30-minute setup call captures your services, pricing, tone and channel preferences. From there Niora starts answering messages on day one, with every reply approved by you before going live.
Right now, on your business number

A client has a question they'd text
if they had a number that texted back.

Give them one. Niora text-enables your existing number, plugs in every channel a customer can reach you on, and replies in your voice — within seconds, 24/7.

  • Keep your existing number
  • Live in 48 hours
  • Every channel in one inbox
  • TCPA & 10DLC compliant

Every unanswered text today is a job your competitor will pick up tomorrow.